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Where’s the line in SoHo today? What are people talking about on TikTok? These are the type of questions that consumer investors like Andrew Maxman of Imaginary asks himself when trying to distinguish investment signals from the noise. The hardest part about it? VC teams won't know if they made the *right* decision until 10-15 years later due to the nature of ventures feedback cycle. Want to listen to the full episode? Episode link in comments. | Adgile Media Group
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“Any brand can buy a customer for a price, but not every brand can cause people to fall in love with them. That’s the mark of a great one.” Andrew Maxman is speaking from experience. Imaginary’s portfolio consists of brands with cult followings including Glossier, Inc., SKIMS, Westman Atelier and more. We may be bias but I also have to agree with Maxman when he says some of the best brands out there think of alternative marketing channels like out-of-home (OOH) or IRL activations to engage custo
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