The allure of AI in sales is obvious—efficiency. However, the CEO at My B2B Network warns that efficiency without empathy is ...

U.S. orthopedic soft tissue repair hit $2.3B in 2024, projected near $3.4B by 2031, driven by outpatient arthroscopy ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Dividing patients into groups based on how they behave towards their condition can aid understanding of the issues that affect them and improve outcomes, such as quality of life in long-term ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Researchers from Science Tokyo develop a Multi-scale Hessian-enhanced Patch-based Neural Network Model for Segmentation of Liver Tumor from CT Scans. Liver cancer is the sixth most common cancer ...

Sales segmentation is the process of establishing separate marketing strategies to appeal to consumers with different needs, interests, budgets or other attributes. It involves identifying segments of ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...