Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Get ready for a good, healthy dose of nostalgia as LEGO unveils its latest LEGO Ideas set. Say hello to the Minifigure Vending Machine set that comes with 1343 pieces. When fully built, this unique ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

We’re only 14 days into 2026, but the new year is shaping up to be a massive one for LEGO, with a handful of brand new lines ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...