The world has begun to know Gen Alpha as history’s first digital natives at birth — a fact about which many Reddit users seem ...

From missing out on the joy of the ice cream truck to watching movies at home instead of in theaters, these are things that ...

Teens just found a creative new way to throw shade at others, and people are loving how funny and creative this is. The word ...

After Hours is a 2018 puzzle game where fans can send an email IRL to get hints, and more players are getting it wrong ...

SuperAwesome, the leader in data, technology, and services for safely engaging Gen Alpha and Gen Z, today announces the acquisition of Starglow Media, the world's largest independent ecosystem of kids ...

The Forever 21 veteran redefined the retailer’s target customer, simplified its pricing structure and is eyeing more changes ...

While Gen Z (born between 1997 and 2009) is under a constant microscope as the next generation to shape the economy, Gen Alpha - those born in 2010 or later - is rapidly forming their spending and ...

Children's health is garnering more attention amid rising obesity rates – here are seven brands that are truly better for ...

What ‘AI slop’ is really doing to distrusting Gen Alpha kids - COMMENT: Watching my six-year-old grandson dismiss history as ...

Leg-spinner Yuzvendra Chahal's maiden six-wicket for India as the hosts beat England by 75 runs in the third and final Twenty20 International ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

TikTok, which first launched in China in 2016 before expanding globally in 2017, has perfected this type of habit-forming, ...