Cracker Barrel shareholders voted Thursday to oust board member and DEI marketing executive Gilbert Dávila in the wake of the branding crisis that wiped out hundreds of millions of dollars in value, ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for the Tennessee-based company’s reasoning behind its ill-received logo “refresh” earlier ...

Cracker Barrel co-founder Tommy Lowe is speaking out against the company’s current leadership, accusing its CEO of being out of touch with the Southern-country themed chain’s loyal customer base. In ...

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

As the dust settles on a botched logo redesign that turned it into a political and cultural flashpoint this summer, Cracker Barrel Old Country Store is no doubt looking to put 2025 behind it. In the ...

Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

After facing extreme backlash from the public and President Donald Trump about a change to its logo, restaurant chain Cracker Barrel announced it would also suspend remodels of its locations. The ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...