A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Video content has become a key tool for businesses and content creators to capture attention and engage with audiences ...

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

Because it’s not trendy to be plus size anymore? Because I’m 35? I don’t know, but it’s been hard not to have this huge ...

MiniMax, a Chinese AI startup, is preparing a $600 million IPO backed by Alibaba and Abu Dhabi investors as competition ...

UPrinting reports 25% of business owners lost clients to AI tools, raising concerns over authenticity. Many seek balance, ...

A mix of expected sequels and out-of-nowhere indie gems made 2025 a joy.

Get ready for 2026 with these essential AI skills for prompting, boosting output quality and cutting time at work.