The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

LEGO’s official LEGO Pokémon set lineup begins with Pikachu, Eevee, and a $649.99 Kanto collector build. Preorders, release ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The LEGO Group and The Pokémon Company International reveal the first-ever LEGO Pokémon sets coming out in February 2026.

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...