As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
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