While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite ...

By Robertino Altieri, CEO & Founder of WatchGuys Rolex has officially implemented another US retail price increase as of ...

Rising secondary market prices for Rolex watches in the first nine months of 2025 hit the buffers in the fourth quarter. EveryWatch, which tracks pre-owned watch sales across auctions and the ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega.

For investors in Swiss watch brands — and all high-end watches for that matter — new data is showing that price declines in the secondhand, or used, market will continue. And that's especially good ...

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

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Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...