Swiggy has stopped promoting its quick commerce offering as a ‘10-minute’ delivery service, following a directive from the ...

More than a service promise, the 10-minute tag was a branding exercise that helped Blinkit and rivals carve out a distinct ...

Labour Minister Mansukh Mandaviya has persuaded major delivery aggregators to remove the rigid 10-minute delivery deadline ...

The race against the clock is over. India’s quick commerce platforms are being forced to rethink speed after the Centre ...

Eternal-owned quick-commerce firm Blinkit has dropped its '10-minute' delivery claim after intervention by the Labour ...

India’s quick commerce drops the 10-minute delivery rush after safety fears, worker protests, and government intervention.

Blinkit has officially retired its "10-minute delivery" branding following intense pressure from the Union Ministry of Labour ...

Eternal-owned quick-commerce firm Blinkit has dropped its ’10-minute’ delivery claim after intervention by the Labour Ministry amid growing concerns over the welfare and safety of delivery workers.

Even as Blinkit dropped the “10-minute” branding, Eternal Group CEO Deepinder Goyal has maintained that the delivery promise ...

Eternal-owned quick commerce platform Blinkit has removed its long-promoted “10-minute delivery” claim from all platforms, ...

Blinkit has removed its 10-minute delivery claim following concerns over gig worker safety. The move comes after Labour ...

Blinkit drops its 10-minute delivery claim. Swiggy & Zepto may follow after labor ministry concerns over worker welfare.