John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about "Thoughts on SEO & SEO for AI." In short, they both said SEO for AI is the same as SEO for ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. When I first started Jotform, I spent a lot of time on SEO. I learned how people ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

SEO reporting is the reporting you do that bridges the gaps between SEO execution, a website’s performance, and stakeholder understanding. The better you can bridge that gap, the more benefits you’ll ...

Over the past several years, the digital marketing landscape has transformed more rapidly than it did over several decades. Brands no longer compete only for rankings but for relevance in an ...

Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest ...

Search engine optimization (SEO) is essential for businesses aiming to increase visibility online and attract organic traffic. High-quality content optimized for SEO helps drive sustainable web ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Effective SEO requires constant vigilance against duplicating content, keyword cannibalization and stagnant content creation to avoid ranking penalties and ensure sustainable growth. Leveraging ...

In today’s digital landscape, Search Engine Optimization (SEO) plays a crucial role in driving online visibility and business success. For ambitious and skilled job seekers aiming for six-figure ...