The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.

The Merck-Purdue Center for Measurement Science is a win-win-win. Merck & Co. scientists get access to experts at one of the top U.S. programs in measurement science and the chance to contribute to ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

“All of these bodies are trying to get their standards adopted across the entire industry, but so far, none of them are, which makes video ad buying across the video universe difficult and confusing ...

Marketing industry trade body’s director of insight, Ian Gibbs, provides CMOs and marketers with key takeaways from its best practice guidance to prove marketing effectiveness in the boardroom The ...