Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

Saving money on groceries, household essentials and even dining out is easier than you might think — and you don’t have to be an extreme couponer to do it. Couponing is a simple, effective way to cut ...

When it comes to ice cream, I am faithfully unfaithful to any single brand, especially if the price is right. Häagen-Dazs—yes. Ben & Jerry’s—sure. Blue Bunny—bring it on. On the belief that no one ...