As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO retires old sets at same time that it debuts new ones, which pretty much guarantees that they can sell their inventory at full retail price. Add to this the recent price increases across LEGO's ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The Enterprise isn't on the same scale as that kit in terms of the number of blocks in total, coming in at just over 3600 ...

The collaborative relationship between LEGO and Nintendo, two world leaders in family-friendly entertainment that operate in the adjacent realms of toys and games, began with the 1999 release of LEGO ...