Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

Sorcha’s old dear has a scream on her like Wayne Bornes’s whistle. Sorcha’s old man is like, “What in the name of God?” and we all rush into the living room – we’re talking me, Sorcha and, like I said ...

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A Eustis elementary principal brought the holiday spirit by surprising students as she dressed up as "Elf on the Shelf." Students spoke about spotting their principal elf in various spots around ...

Campaign sat down with E.l.f. CMO Kory Marchisotto to discuss the sequel campaign to E.l.f. and Liquid Death’s 2024 Corpse ...

The dad's funny Christmas prank of showing up at his daughter's school in an elf costume has won people's hearts on social media. A video of a daughter’s reaction to seeing her dad in an elf costume ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

KNOXVILLE, Tenn. (WATE) – Today is National Maple Syrup Day, and we are celebrating with Food City Pantry! Do you remember that scene from the movie Elf? Will Ferrell’s character, Buddy, is in the ...

OAKLAND, Calif. - e.l.f. Beauty (NYSE:ELF) announced Thursday the launch of Glow Up!, a makeup game and immersive beauty experience on Roblox (NYSE:RBLX) designed for players 13 and older. The beauty ...

A father's Christmas surprise for his daughter has gone viral on social media, with the mother calling it a moment that "raised the embarrassment bar". The father dressed up as Buddy the Elf from the ...

A new festive film has earned rave reviews for standing shoulder to shoulder with beloved Christmas classics such as Elf, The Holiday and Home Alone. As families gear up for December 25, cosying up ...