One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

I have nothing to hide, but I still value my privacy and don't appreciate companies mining and selling my data without my ...

Avocados From Mexico has mixed up its marketing strategy like a fresh batch of guacamole, cutting loose a platform with 128 million viewers for more targeted—and more affordable—opportunities on ...

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of ...

Abstract: The present work aims to address key security vulnerabilities in vehicular ad hoc networks (VANETs) through an enhanced authentication scheme. This study evaluates the effectiveness of ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with ...

Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them. Adweek reported that Google told agencies it plans to bring ads to the ...

Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, ...

DuckDuckGo has introduced a new AI image generation tool that emphasizes privacy, anonymizing prompts and storing images locally on users’ devices. While it faces stiff competition from Google and ...

Peacock subscribers will see ads immediately upon opening the streaming app or website next year. It’s a bold new strategy for attracting advertisers—something that’s been increasingly important to ...