January 2nd 2026 marks the beginning the BMW Alpina brand, installing the Alpina between BMW itself and Rolls Royce in the ...

After more than 60 years of operating separately, Alpina is now formally a division of BMW, meaning more ultra-cool Roundels ...

It promises flagship comfort and effortless speed at a bargain price, but buyers need to weigh some significant risks.

BMW Group have officially taken the Alpina under their wing, after it had been announced in 2022 and are now calling the ...

With Alpina now under BMW’s wing, we take a look back that the cars that defined the brand over the past 60 years ...

One of the world’s coolest tuning companies is now part of one of the world’s biggest carmakers. As of 1 January 2026, Alpina ...

BMW has announced that Alpina, its longtime collaborator, will become a standalone brand. The rights to the Alpina trademark ...

And BMW is dutifully sensitive to the nature of this new custody. “Given the storied history of the brand, the BMW Group is ...

The transfer, which took effect on 1 January 2026, formally completes the integration of Alpina into the BMW Group portfolio.

Launch Of The New Exclusive BMW Group Brand. <li /> Rights to Alpina brand transferred to BMW Group on 1 January 2026 <li /> The brand embraces history and future alike, as represented in its new wor ...

BMW took full control of Alpina on 1 January 2026, integrating it as a standalone brand within the Group alongside BMW, Mini, ...

If you wanted the ultimate tuned BMW with a factory warranty, there was one source you truly lusted over: Alpina. Started in 1965 by Burkard Bovensiepen, it grew to become one of the few tuners that ...