Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...

It's the iconic Apple ad, the Ridley Scott-directed Macintosh spot that famously was shown first and once during the 1984 Super Bowl — except that's not quite true. You know it well — and if you don't ...