PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

Opinions expressed by Entrepreneur contributors are their own. It is no secret that the world has changed drastically in the last few decades. With technology advancing at a rapid pace, it’s hard to ...

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

The right processes help marketers realise the full potential of marketing automation platforms. Without strong protocols for everything from data hygiene to campaign creation, marketing teams will ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...

Chris Townsend is Vice President, Public Sector, at UiPath, a leading provider of enterprise process automation platforms. He has more than 20 years of public sector technology industry experience. As ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...