Norwegian Cruise Line (NCL) has unveiled its new brand identity inspired by its 90s tagline, "It's Different Out Here," along ...

Barco Products, a leading provider of commercial outdoor furnishings, park amenities, and traffic safety products, today announced a bold new brand identity and unified company structure designed to ...

Bluebird bio has molted to reveal a new—or new-ish, at least—brand identity. After a busy summer that saw the drugmaker sell itself to a pair of private equity firms, go private and install new ...

An iconic Cincinnati brand has unveiled a new look.Graeter's Ice Cream has announced a new logo that honors the company's 155 history while still looking modern for future generations.“We’ve always ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Graeter's Ice Cream, the popular Cincinnati-based and America's oldest family-owned ice cream company, has unveiled a new "bold and evolved" brand design. The redesign kept the classic Graeter's ...

Toyota is building a new ultra-luxury brand around its storied Century nameplate, but unlike many rivals racing toward full electrification, the company is making clear that its flagship will not ...

Aldi has announced a new namesake private designed to be more recognizable to its shoppers. The majority of products in Aldi stores already come from the retailer’s private brand, and now the branding ...

Smashburger, the fast-casual restaurant company that popularized smashed burgers, today unveiled its latest brand campaign, reinforcing the brand’s commitment to great taste, variety, and value. “Our ...

Graeter’s unveiled a rebrand preserving script logo, adding crown and maroon. Company introduced tagline “Taste the Graetest” to promote craftsmanship and legacy. Holiday lineup debuts limited flavors ...