Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s mobile-first world, the design and functionality of a company’s app can ...

If customers find it difficult to do business with you, whether online, on their phone, in a physical store, or anywhere else, they’ll go somewhere else where there is less friction in their ...

While there are some fundamental principles when it comes to good user interface and user experience design, advances in technology change what designers are able to incorporate in software and ...