Learn the systematic process for sorting data to aid in your business decision-making. The core objective of market research is to provide evidence-based insights that decrease uncertainty and risk.

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Fundamental analysis tries to determine value and estimate the future market price based on a stock's underlying fundamentals. Technical analysis relies on charts to forecast prices. The goal of ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...

OpenAI has recently introduced a new ChatGPT update that added the ability to create interactive charts, graphs, and tables to its platform, significantly elevating its data analytics capabilities.

The U.S. stock market has performed admirably so far in 2025. Stocks, as measured by the S&P 500, have appreciated more than 10% as of Sept. 4. The Dow Jones Industrial Average and the Nasdaq have ...