In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...
Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...
The term "go-to-market" (GTM) captures the essence of B2B marketing and sales all at once. You have a product and you're ready to go. You work collectively with team members to bring that product to ...
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