It cost $30-million to hone and market. It is supposed to give women finer shaves with fewer nicks and welts and prettier afterglows. It looks like a legless beetle with a hunched neck and a head that ...

The European Union’s highest court ruled Thursday a Finnish company can use Gillette Co.’s trademark razor system to market its own shaving products. The Luxembourg-based court said a complaint filed ...

Brussels - The European Union's highest court ruled on Thursday that a Finnish company can use Gillette Company's trademark razor system to market its own shaving products. The Luxembourg-based ...

The last time I grew a beard, in the 1990s, it was because I wanted to see whether I’d look like a rock icon or a loveable cartoon character. Depending on the light, I ended up channeling at best an ...

Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next… ...

BOSTON — Over the next year, Gillette Co. looks to make a lot of noise as it spends $300 million to market its new Mach3 razor to the world — the ad campaign for the triple-bladed razor that has just ...

Gillette's new advert discouraging sexism has caused a storm around the world. And now the brand is being accused of hypocrisy because its products for women are generally more expensive than its ...

Anne Kingston: Actual change would mean an end to the absurd gender-ification and price discrimination perpetuated in the marketing of shaving products. Three, two, one. That’s the predictable length ...