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You’ve probably heard the saying, “The customer is always right.” While that isn’t always true, one thing is certain: Customers should always leave your business feeling happy and satisfied. When ...

The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

ANN ARBOR, Mich.--(BUSINESS WIRE)--American Customer Satisfaction Index: The American Customer Satisfaction Index was developed at the University of Michigan by a prominent group of scientists under ...