Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

Apple faces backlash over an ad that critics say portrays Thailand negatively. The 10-minute comic short shows business partners rushing around the country. Thailand's Prime Minister defended its ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most iconic TV spots ever. But over the last year the company seems to have run into ...

The ads lean into a simple but relatable insight: many people enthusiastically chase fitness goals at the start of a new year ...

Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

In 2022, Mark Gurman warned that Apple was considering putting advertisements in Apple Maps (and in other areas of the iPhone), but that ultimately didn’t happen. Now it looks like Apple is revisiting ...