Some companies pay people to post positive reviews. This is particularly common with apps that are free to download, but even ...

Ninety percent of consumers say that they read online user reviews before they make buying decisions, and why not? What could ...

You want to buy a coffee machine. Which one would you choose: a five-star-rated model with a single review or the one with only 3.9 stars but over 400 reviews? There's a reason why we tend to prefer ...

Personal experience led to her investigation About seven years ago, Dean used stellar reviews she saw on Yelp and Google to select a medical care provider. “The experience turned out to be the exact ...