Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

LEGO Makes Biggest Change To Bricks In 50 Years

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego's biggest change in 50 years: What are the ‘smart bricks’ that light up and change colours?

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...
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Lego launches futuristic new factory that could reshape how toys are made: 'Reflects our commitment to ... growth and innovation'

Lego is building more than colorful bricks — it's building a greener future. The company recently opened a new factory in Southern Vietnam, calling it its "most environmentally sustainable factory to ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...