Ryan McConville, Executive Vice President and Chief Product Officer at NBCUniversal, breaks down the company’s new ...

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

One of southwest Ohio’s largest, private schools is, for the first time in its more than half-century of existence, using TV ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

Pharmaceutical advertising has been a growth sector in advertising for years in the U.S., with a significant portion on television, as any viewer of the medium today knows well, and as eMarketer well ...