Byoma is a popular brand among tweens, including Dr. Zeichner’s preteen. The Byoma Creamy Jelly Cleanser gently removes dirt, ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

If you’ve spent any time scrolling through social media, chances are you’ve seen a teen proudly showing off a medicine cabinet that rivals a Sephora end cap, or sharing a skincare routine more ...

Q: My 11-year-old daughter is asking me to take her to a cosmetics store to buy products for a skin care routine that she learned about on social media. Some of these products seem geared toward older ...

Viral skincare routines for young girls on TikTok may be more harmful than they appear, according to a new study from Northwestern Medicine, carrying a high risk of skin irritation, and often lacking ...

As children and tweens grow increasingly curious about skincare, experts say, less is really is more. Understand how parents ...

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

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