Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

Anyone who doubts the importance of email marketing needs to talk to Cirrus Insight, which just announced a new service that automates email sync between Gmail and Salesforce. It builds on the an ...

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

Who Is Salesforce CRM For? Salesforce is a powerhouse platform ideal for companies that want to see better results from their sales and marketing efforts. You can run multichannel campaigns through ...

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

In one fell swoop, Salesforce did what it had to do for a price beyond what I expected they'd ever pay — and they now can call their Marketing Cloud a marketing cloud and not be wrong. This morning, ...

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...