Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Unbound Gravel is just wrapping up with another round of spirited racing right to the line. The event has also acted again as a launchpad for a new gravel drivetrain seemingly in development. This ...

SRAM & MRAM Group, a global conglomerate with interests across fintech, healthcare, AI, agriculture, biotechnology, and more, proudly marked its 30th anniversary with a grand international celebration ...

Electronic shifting actuation likely to be dubbed 'eTap' SRAM still isn't yet talking openly about its upcoming wireless electronic road group but sponsored teams and riders are continuing to test the ...