Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Unbound Gravel is just wrapping up with another round of spirited racing right to the line. The event has also acted again as a launchpad for a new gravel drivetrain seemingly in development. This ...

This article was originally published on Bikeradar. SRAM is developing an electronic road drivetrain, and based on US Patent Office documents BikeRadar acquired and examinations of a prototype group ...

SRAM & MRAM Group, a global conglomerate with interests across fintech, healthcare, AI, agriculture, biotechnology, and more, proudly marked its 30th anniversary with a grand international celebration ...

SRAM Eagle 90 Mechanical Transmission mountain bike drivetrain Review: finally a simple, affordable, tough & serviceable MTB groupset The all-new SRAM Eagle 90 Mechanical Transmission that debuted ...

Electronic shifting actuation likely to be dubbed 'eTap' SRAM still isn't yet talking openly about its upcoming wireless electronic road group but sponsored teams and riders are continuing to test the ...

SRAM recently released yet another teaser on its upcoming revamped Red flagship group– this time an intentionally dark photo of the complete group, but said photo might not have been dark enough to ...

Component manufacturer SRAM has announced a complete new high-end mountain bike groupset to be available mid-year 2009. Dubbed ‘XX’ the new group "will exceed the demands of the cross-country athlete ...