Jakob Nielsen did an eight-week case-study analysis of traffic to his own site, useit.com, to gauge the impact of frequent, single-word, high-performing search queries versus less-frequent, longer, ...

They often say that the longer the query, the higher chance of a conversion. So those who search for [widget] are less likely to convert than those searching for [big tall blue widget]. The intent is ...

Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...