Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...

If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...

Cola's competitive landscape with Porter's Five Forces, analyzing new entrants, rivals, and market power in the beverage ...

Campa Cola’s origins date back to 1977, when Coca-Cola’s New Delhi-based bottling partner, Pure Drinks Group, launched the ...