Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...
In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...
If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...
Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...
Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.
Campa Cola’s origins date back to 1977, when Coca-Cola’s New Delhi-based bottling partner, Pure Drinks Group, launched the ...
Last week AdAge reported that the big new Super Bowl commercial from SodaStream, the little home carbonation kit that could, got the thumbs-down from CBS for taking aim at Pepsi and Coke, two major ...
Pepsi changed their logo and label design in the past year, making the new symbol less symmetric and their labels less cluttered with font. The move was made to help Pepsi connect with a new ...
PepsiCo ( PEP) first entered Venezuela in 1940 and worked through the Cisneros group to build Pepsi into the country’s ...
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