Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say "yes" after the ad asks a ...

The music industry is fairly familiar with the music side of Pandora. But there's another side of the streamer that also presents a powerful opportunity- the ad platform monetizes its free radio ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Pandora just announced the beta-testing phase of its interactive advertising rollout, as the idea of talking to machines has become more common on apps, websites -- and, of course, with chatterboxes ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

Pandora Media Inc. Chief Executive Officer Joe Kennedy said the streaming-radio service isn't finding enough advertisers to buy all the space created by mobile-phone users, underscoring concerns about ...

This gives listeners more control over their ad experience and brands a new opportunity to deliver video on Pandora. Express and the Lexus Dealer Association are on board for the beta, and Pandora ...

Microsoft is getting some app support via Pandora to help bolster its Windows Phone Store, the tech giant announced today at its Windows Phone 8 event. But Windows Phone 8 users will be getting more ...