For the last several years, electronic dance music (EDM) has been heralded (and bemoaned) as the new rock n’ roll, DJs the new rock stars. It’s now a global industry worth $6.2 billion and the music ...

The Meow Mix song will still play endlessly in my head long after I’ve used up my nine lives. Between those simple lyrics and that catchy tune, it will live in my brain long after I’ve stopped using ...

At last count, CNN said there were 6.5 billion cat images on the internet. For a cat food brand like Meow Mix, this means it has the potential to broaden it reach and create a viral campaign by giving ...

If there are two things that are massive on the Interweb, it's electronic music and cats. The wise mad men (and women) over at Meow Mix understand this, so this week they unveiled a viral EDM remix, ...

Upon first listen to the new song from J.R. Moore, fans might think they're listening to the newest Luke Bryan or Florida Georgia Line single. But listen again -- 'Country Cat' is about, well, cat ...

Cat lovers rejoice. After 16 long and hard years, the Meow Mix jingle is finally back on television. "16 years?" you may well ask. "Certainly I wasn't living during the first Clinton administration ...

Like many other brands in recent months, Meow Mix has been integrating nostalgia for pop cultural artifacts of past decades into its marketing as a way to engage consumers. PSOne, a unit of Publicis ...