In its blockbuster match-up with Warner Bros.' "Matrix Reloaded," Heineken is billing its beer (like Keanu Reeves' Neo character) as "The One" in retail displays, bar promos, print and TV ads. But it ...

Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...

Other than Keanu Reeves dodging bullets in slow-motion or Laurence Fishburne waxing poetic about the sham nature of our perceived reality, is there anything more iconic from The Matrix films (airing ...

Should you take the red pill or the blue pill? Unless you were born 10 years ago, or 70 years ago maybe, you know what that refers to. Unless you've been in a salt mine with the spent fuel rods you ...

As part of part of our series on mind-blowing movie fan theories, we’re changing the way you watch some of Hollywood’s most famous films. Cult sci-fi ‘The Matrix’ depicted the modern world as a ...

In modern film discourse, there's a tendency to equate "good" with "naturalistic." And though the dialogue of The Matrixmay be artificial, heightened, and devoid of quips found in a modern blockbuster ...