For most small firms, your best potential customers are the ones you already have. New clientele is always nice, but repeat customers will make your business sustainable. Cultivating those ...

A writer’s group I belong to wants to put on a conference this summer. Since I’ve written about two of the leading e-mail marketing services, Constant Contact and VerticalResponse, I volunteered to ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

The acquisition brings together DFS's enterprise-grade transactional mail expertise with mailing.com's direct mail marketing capabilities, forming a full-spectrum communications powerhouse. The ...

Ironmark, a leading provider of integrated marketing solutions, announced its acquisition of American Marketing & Mailing Services (AMMS), a Tampa-based marketing technology company known for its ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...