Steven Gray, chief operating officer of Money Mailer, a veteran leader in the $62 billion direct marketing industry with three decades of experience, has announced the emergence of the company’s new ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

A seed list relates to a technique used by companies in direct mail and e-mail marketing programs. To implement seed mailings, you add yourself, other company officers and often external contacts to ...

Research shows that 70% of consumers feel valued when they receive direct mail, which has an impressive 95% engagement rate. A motivating offer can speed up purchase decisions for 64% of affluent ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

E-mail marketing continues to be a popular communication channel in South Africa – particularly in the financial services space. This is due, in part, to its ability to reach a wide audience, while ...