LEGO Creative Minifigures

Lego designed its new interactive Smart Brick

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· 5h · on MSN

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life.

· 9h

How Lego designed its new interactive Smart Brick

Observer · 21h

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

· 8h

Lego unveils tech-filled Smart Bricks - to play experts' dismay

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

· 13h

Lego launches ‘biggest innovation in decades’ with electronic smart bricks

· 17h

LEGO's new smart brick unlocks future of play for children at CES 2026. Here's what to know

· 16h

Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

The company says the new smart bricks, tags and mini figures are the result of never seen, cutting edge innovation which will create a new interactive experience for youngsters.

· 22h

LEGO Is Launching An Evolutionary 2x4 Smart Brick Featuring A Tiny Computer

· 1d

LEGO Smart Bricks Unveiled at CES

8hon MSN

LEGO takes play to a whole new level with groundbreaking innovation

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.

10hon MSN

LEGO Makes Biggest Change To Bricks In 50 Years

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.

Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary innovation” in nearly 50 years.

Mashable SEA

Lego debuts Smart Play system that reacts as you play. Here's how it works.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on player movements and builds. Lego says the new platform "features more than twenty patented world-firsts," including a new custom-made chip that's smaller than a standard Lego connector stud.