-- The Kellogg Co. here has won Point-of-Purchase Advertising International's Chief Award for its success in retail-based brand marketing and strict adherence to the industry's ethical standards of ...
An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night in advertising. The Super Bowl may crown a champion on the field, but for ...
The 30 second ad – entitled ‘Still’ – was created by Leo Burnett and is based on the childhood truth that little boys never remain ‘still’. The little boy featured in the advert, directed by Joanna ...