A new app concept gives us a look at how AR can be leveraged to create a better experience than using paper instruction manuals. Specifically, AssembleAR shows what it looks like to use AR to help put ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 hour 42 min ago By Ad Age and Creativity Staff - 2 hours 13 min ago By Erika Wheless - 3 hours 2 min ago By Parker Herren - 3 ...

Adam Pickard is a big fan of Ikea’s augmented reality app that lets you try out furniture in your home before buying it. But Pickard apparently thought a smartphone could be just as useful during the ...