The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.

The Merck-Purdue Center for Measurement Science is a win-win-win. Merck & Co. scientists get access to experts at one of the top U.S. programs in measurement science and the chance to contribute to ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

Miniscule, invisible neutrino particles are ubiquitous but nearly impossible to catch. They fly though the Earth—and us—every moment, by the billions. They are the smallest known matter particles in ...

Rohde & Schwarz announced that RF and microwave component manufacturer RF-Lambda has chosen the company’s R&S ZVA vector network analyzer and R&S FSW signal and spectrum analyzer after an in-depth ...

Marketing industry trade body’s director of insight, Ian Gibbs, provides CMOs and marketers with key takeaways from its best practice guidance to prove marketing effectiveness in the boardroom The ...

Christopher Savoie, PhD is the CEO & founder of Zapata Computing. He is a published scholar in medicine, biochemistry and computer science. How far away is quantum advantage? It could be closer than ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--Conviva, the continuous measurement platform for streaming media, today announces the availability of its technology and real-time data to enable end-to-end ...