There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google ...

When we talk about E-E-A-T, we’re no longer talking solely about website content and its creation by subject matter experts. We’re now talking about a full-blown brand strategy. E-E-A-T guidelines ...

While we don't know all the ways E-A-T impacts search, looking at Google patents can give us an understanding of what Google's algorithms are capable of. Ever since E-A-T has taken on a central role ...

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO ...

The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and ...