Target toy runs, Amazon orders and Sephora shopping sprees: how Gen Alpha is filling their cart. (Photo illustration: Jay Sprogell for Yahoo News; photos: Getty Images) Brianna White’s daughters were ...

Kids today watch more YouTube and Twitch than traditional TV, giving them control over what they see and when they see it. Live streams and other unfiltered media can expose kids to risky or ...

The Golden Arches are the fan-favorite brand among kids under 9, and it's not even close, according to a new survey.

Gen Alpha, raised in a digital-first world with hyper-awareness, faces challenges from well-intentioned parenting practices.

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

The category came in Double Jeopardy. “And finally, for the kids, 6,7,” host Ken Jennings said as the crowd laughed. “These ...

A seemingly random number has taken over American classrooms, leaving teachers bewildered and students energized. The phrase 6-7, shouted with particular emphasis on the second syllable, has become ...

Gabb Headquarters were overtaken by scootering executives when four kids from around the country assumed control during the ...

You have probably heard it all over your Instagram feed this Christmas. This Gen Alpha trend has taken the internet by storm, ...