Just as the magician uses sleight of hand to fool their audience, our brains play mischievous tricks on us — no top hat or wand required. The magic word is not “abracadabra,” or “alakazam,” though; it ...

Like a night club magician uses slight of hand to fool his audience, our brains play mischievous tricks on us—no top hat or wand required. The magic word is not “abracadabra,” or “alakazam,” though.

After centuries of mystery, scientists may have finally discovered an explanation behind the feeling of déjà vu we as humans often experience. While sometimes believed to be supernatural by many in ...

Do you know that strange sensation of walking into a room and feeling like you’ve been there before, even though you know you haven’t? Or when you hear someone say something for the first time, but ...

Have you ever experienced that uncanny feeling of déjà vu? You know, that strange sensation of having already experienced something happening in the present moment? Déjà vu has long fascinated ...

St Augustine first referred to déjà vu in 400AD as "false memoriae" However, since the late nineteenth century, when there was a flurry of research (Wigan, 1844, "the sentiment of persistence"; ...

Many of you know the feeling: You'll be going about your day, minding your own business, folding some laundry—nothing out of the ordinary—when suddenly a sensation of familiarity washes over you, and ...

The big thinkers at Aperture explain the phenomenon of déjà vu and why it feels familiar yet new.

We've all experienced déjà vu at some point, the feeling that we have been somewhere before or know a person, but can't put ...