Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that anticipate needs and deliver personalized, meaningful experiences. Imagine ...

Alon is the CMO of BIScience an Israeli digital and behavioral intelligence startup, a consultant for VCs and a mentor for Israeli Startups. For modern startups, every lead counts as they strive to ...

Generative AI is huge, and it's everywhere. Bloomberg predicts AI spend will hit $1.3 trillion by 2032. Microsoft is investing $14 billion in Open AI. And Netflix has hired a director of AI at $900K a ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Service marketing has always been a tough area for dealerships, it becomes almost impossible to reach the right people at the right time.

Trust fuels connection. Transparent and ethical use of data builds confidence and encourages long-term customer relationships. Picture this. You’re scrolling through your favorite streaming platform ...

Remember when brands first jumped on social media in the mid-2000s? Platforms like Instagram and YouTube gave businesses direct access to their target audiences – and it felt like a revolution.

A staggering number of businesses are realizing the positive impact AI can have on marketing, personalization, and customer experience. But under the hood, AI efforts are only as good as the data ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...