Consumers have high expectations for convenient, seamless experiences across all points of interaction with a business, and frontline workers bear much of the responsibility for meeting those ...

No matter your business, you likely have varying levels of engagement across your customer base. While some customers make the most of all your products and services, others might barely be scratching ...

NJ Transit filled the vacant customer advocate role Thursday with a French man, Franck Beaumin, who has experience in transit operations worldwide. (Fran Baltzer for New Jersey Monitor/NJ Transit) ...

Showing that a brand cares about its customers’ experience and satisfaction is a powerful way to build trust and credibility with target audiences. While organizations may realize that leveraging ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What’s the cost of marketing distraction when shiny objects like new technologies or buzzy ...

Improving customer perception is good for your brand and bottom line. Join this VB Live webinar and learn to improve customer advocacy with hyper-personalized digital experiences, and more. Guest ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Not all your customers are equal when it comes to providing value to your business. Some are super loyal, the super-fans of your products. Speaking at Lithium's LiNC conference 2013, Dave Frankland, ...

Opinions expressed by Entrepreneur contributors are their own. Smartphones, social media and always-on Internet connections have created a tsunami of customer complaints in the past few years. In fact ...

Replacing NJ Transit’s much maligned former customer advocate should be accompanied by a strategic plan to make customer service better, similar to what a transit agencies did in Los Angeles, ...